Our team

Daniel Brooks

Staff writer, behaviour & habits · Behaviour-change writer and our second reviewer.

Daniel Brooks writes about behaviour change, habits and motivation, and acts as the second reviewer on the apps Maya leads on. His job is to translate what the behavioural-science literature actually supports into plain advice you can use, and to push back when an app's marketing claims more than the evidence allows.

He is especially interested in why people stop using apps — the quiet drop-off after the first burst of motivation — and in what design choices (small steps, the right cue, a reward that still feels rewarding) help a habit survive. He is wary of any wellbeing app that leans on big, unsourced numbers or implies it can treat a condition it cannot.

On this site, Daniel reviews health-related claims for tone and accuracy before they go live, and writes much of our behaviour-and-habits coverage.

Areas of expertise

Behaviour change
Habit & productivity apps
Motivation and adherence
Evaluating wellbeing-app evidence claims
Plain-language explainers

Knows about: behaviour change, habit apps, personal development apps, productivity

How Daniel evaluates apps

Daniel weighs each app's stated method against what the research genuinely supports, flags any claim that overreaches, and focuses his testing on whether an app helps a habit stick past the first few weeks.

Articles by Daniel

Articles Daniel reviewed

Find Daniel on LinkedIn.

Daniel works to our published review methodology.

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